ALISON OVERHOLT / What I'm Working On

I’m drawn to stories of innovation, reinvention and barrier-breaking. I currently write for Fortune, Fast Company and More magazines. As a content strategist, I produce cross-media projects for HD MADE, Against All Odds Productions and for a few other creative folks who are brave enough to let me poke around their brainspace and figure out how to tell their stories.
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“When The World Says No” (More Magazine)
Korean entrepreneur Romi Haan built a $150 million international consumer products company on the back of one very simple idea: It was time to build a better mop.

Romi Haan in her Seoul, South Korea, warehouse

Fast Talk: How Fahrenheit 212’s Mark Payne Mixes Money And Magic (Fast Company)
Creativity is only the beginning. Here are proven ways to find, filter and shape the best thinking — whether it’s yours, your team’s, or your customer’s. Payne started the New York-based innovation consultancy with the intention of developing new concepts for clients such as Samsung, Coca-Cola, and Capital One, and then delivering new business models to support product innovations. Here’s how he does it.

Mark Payne, co-founder of Fahrenheit 212, in his New York City offices
 

Fast Talk: Amazon’s Dave Limp, and How Customer Feedback Drives Innovation (Fast Company)
Creativity is only the beginning. Here are proven ways to find, filter and shape the best thinking — whether it’s yours, your team’s, or your customer’s. Limp runs business operations for the Amazon Kindle and has overseen the development of the Fire and Fire HD devices, as well as the company’s fifth-generation Kindle e-reader, the Paperwhite.
Dave Limp, VP, Kindle, photographed by José Mandojana
 

“A Star Starts Over” (More Magazine)

Six years ago, René Syler lost her TV coanchor job and the salary that went with it. Then came a double-mastectomy and a deep, dark depression. Here’s how she got her mojo back — and found a future in new media.

Rene Syler at her home in Chappaqua, New York 

“American Idol for Accounting” (Fortune Magazine)
With $100,000 on the line, nine months of preparation comes down to four tense minutes on stage plus five minutes of cross-examination by the judges. It’s not American Idol, it’s the climax of a search by accounting and consulting titan PricewaterhouseCoopers for the company’s next $100 million business — not to mention its next generation of stars.